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June 10, 2026

Competitive Intelligence

Summit

Turn Competitive Intelligence into your competitive advantage.


From building your program from the ground up to scaling it across the business, discover how to transform CI into a strategic function that influences product, wins executive buy-in, and delivers real results.

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Event starts in:
78

days

19

hours

33

minutes

40

until the summit starts

About the
summit

Join this global community of CI pros to help you gain an edge over your key competitors.

Whether you're looking to start your CI program from scratch, scale for wider impact, or secure secure stakeholder buy-in, you're sure to find sessions to help you elevate the role of competitive intelligence in your organization.

Secure your free pass to access all the live sessions, speaker Q&As, and every session recording OnDemand post-event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8

Sessions

0

Cost to attend

Meet our

past speakers...

Lanie
Schenkelberg
Vice President of Product Marketing
Inovalon
Todd
Alsup
Vice President of Product Marketing
Demandbase
Gina
Dragulin
Vice President of Product Marketing
SoSafe
Marina
Cantabrana
Global Head of Product Marketing
Vizrt
Udit
Misra
Director of Growth & Product Marketing
SpotDraft
Nacho
Harriague
Director of Product Marketing
InvGate
Ani
Gottiparthy
Co-Founder & CEO
Hindsight
Cameron
Turnbow
Senior Director of Customer Success
Clozd
Tucker
Boren
Director of Market Intelligence
Khoros
Jon
White
Chief Product Officer
Crayon
Jeremy
Davis
Head of Product Marketing
Cloudshare
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Explore the

agenda

The event will kick off at 6 am PST | 9am ET | 2pm BST.

June 10
Agenda
Agenda
Agenda
09:00
June 10
Rebuilding a compeititive intelligence program in a leaner world
09:45
June 10
Keeping watch: Smarter ways to track a crowded market
10:30
June 10
Panel | How to make sure you win the boardroom and secure executive buy-in for CI
11:30
June 10
Using compeitive intelligence to guide market entry for smarter expansion
12:00
June 10
Fireside Chat | Competitive Intelligence driven product roadmaps
13:15
June 10
Panel | Building strong messaging frameworks with competitive insights
14:15
June 10
Activating CI across the business and equipping teams to win
15:00
June 10
Quantifying Competitive intelligence's impact that changes CI from Cost Centre to Growth Driver

Our

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June 10, 2026

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Want to spotlight your brand in front of 800+ competitive intelligence pros?

This summit will connect our global audience with solution providers offering the lastest innovations to elevate their tech stack.

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Why you need

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What you'll get

out of the event

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Scale your CI Strategy

Scale your CI strategy with the frameworks, tools, and processes needed to drive impact across your organization and Move beyond ad-hoc insights.

Turn insights into actions

Bridge the gap between insight and execution, transforming CI into actions that influence product, strategy, enablement and gtm.

Power CI with AI

Harness AI to elevate your insights, streamlining processes, enhancing analysis, and driving greater business impact.

June 10, 2026

Watch every summit

OnDemand

Become a Product Marketing Alliance Pro member and unlock 700+ hours of OnDemand content. That’s right, you’ll have access to our entire back catalogue of talks and presentations.

  • Dive in to our enourmous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PST | 9am ET | 2pm BST

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