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June 10, 2026

Competitive Intelligence

Summit

Know exactly how to win, before your competitors do.

Build and scale a competitive intelligence program that shapes strategy, earns executive support, and drives real results across your company.

Tickets are free. The insights are invaluable.

✔ Live virtual sessions with leading competitive Intelligence experts
✔ Practical strategies you can apply immediately
✔ OnDemand access to every session

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Event starts in:
46

days

3

hours

15

minutes

4

until the summit starts

About the
summit

Still stuck proving your competitive intelligence matters, while others are influencing the decisions that count?

The teams getting buy-in aren’t working harder, they’re doing it differently.

Learn how to:

  • Turn your insights into decisions leadership actually acts on

  • Scale your impact so your work can’t be ignored

  • Use AI to turn messy intel into sharp, trusted insights, fast

Don’t get left behind.

Get your free pass and start making CI matter.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8

Sessions

$0

Cost to attend

Meet our

speakers...

JenMen
Director of Product Marketing & GTM, Integrated & Platforms
Global Payments Inc.
Jonathan
Beland
Head of Competitive Intelligence
Lockheed Martin
Jeffrey
Leggo
Director of Product Marketing & Digital Experience
AppDirect
Shuchi
Sarkar
CMO
AAA Club Alliance
Hafiz
Khalid
Director, Product Marketing
XP Power
Diana
Gruhn
Senior Director of Product Marketing
Syniverse
Yvonne
Anders
Senior Director, GTM Enablement
Limble
Pierre
Hiller
Senor Director, Global Competitive Intelligence
Veeam
Andrea
Morton Youmans
Director of Product Marketing
G2
Emily
Johnson
Executive Director Go-to-Market and Product Marketing
Lighthouse
Kyle
Eggerding
Customer & Market Insight Expert
James
Harper
Director of Product Marketing
Virtana
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Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST.

June 10
Agenda
Agenda
Agenda
09:00
June 10
Fireside chat | Make competitive intelligence matter: Actionable, ethical intelligence that drives ROI
Shuchi Sarkar, CMO, AAA Club Alliance
09:45
June 10
Keeping watch: Smarter ways to track a crowded market
10:30
June 10
Panel | From reactive to real-time: Mastering AI-driven competitive intelligence
Diana Gruhn, Senior Director of Product Marketing, Syniverse
James Harper, Director of Product Marketing, Virtana
11:30
June 10
Using compeitive intelligence to guide market entry for smarter expansion
12:15
June 10
Beyond battlecards: Building a competitive intelligence program that drives PMM impact
Hafiz Khalid, Director, Product Marketing, XP Power
13:00
June 10
Quantifying competitive intelligence's impact that changes it from cost centre to growth driver
13:45
June 10
Fireside chat | Competitive intelligence driven product roadmaps
Jeffrey Leggo, Director of Product Marketing & Digital Experience, AppDirect
Andrea Morton Youmans, Director of Product Marketing, G2
14:45
June 10
Panel | Adapt, reposition, or exit: Making the hard calls in competitive markets
Jonathan Beland, Head of Competitive Intelligence, Lockheed Martin
Emily Johnson, Executive Director Go-to-Market and Product Marketing, Lighthouse
15:45
June 10
Activating competitive intelligence across the business and equipping teams to win
Yvonne Anders, Senior Director, GTM Enablement, Limble
16:30
June 10
From firefighting to foresight: Turning ad hoc CI into a strategic advantage
JenMen , Director of Product Marketing & GTM, Integrated & Platforms, Global Payments Inc.

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June 10, 2026

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partner?

Want to spotlight your brand in front of 800+ competitive intelligence pros?

This summit will connect our global audience with solution providers offering the lastest innovations to elevate their tech stack.

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Why you need

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What you'll get

out of the event

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Scale your CI strategy

Build a competitive intelligence programI that actually drives strategic decision making. Scaling from ad-hoc insights to organization-wide impact.

Turn insights into actions

Stop your insights from going nowhere. Turn them into actions your teams actually use by aligning product, strategy, enablement, and GTM.

Power CI with AI

Build a smarter competitive intelligence program with AI, one that delivers clarity your business can actually use and shows your team what's next.

June 10, 2026

Watch every summit

OnDemand

Become a Product Marketing Alliance Pro member and unlock 700+ hours of OnDemand content. That’s right, you’ll have access to our entire back catalogue of talks and presentations.

  • Dive in to our enourmous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

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Discover our
in-person events

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Apr 01 & 02, 2026
Product Marketing Summit
Denver

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May 28 & 29, 2026
Product Marketing Summit
Amsterdam

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Jun 18, 2026
GTM Festival
London

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Jun 18, 2026
Product Marketing Festival
London

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Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

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