Many product marketers find themselves inheriting competitive intelligence as an afterthought to their existing workload. In today’s market, competitive intelligence is the cornerstone of a successful Go-To-Market strategy. Join us for a candid discussion on how to leverage AI to automate the heavy lifting, enabling you to scale intelligence without burning out. - Cultivating Resilience: Learn how to manage competitive intelligence responsibilities without losing sight of your core GTM goals. - Building the AI Strategy: Build a "Continuous Awareness" engine that works in the background collecting competitor news across the web. - Overcoming the "Process" Roadblock: Let’s get real on navigating internal friction, from data privacy concerns to fears about replacing human judgement. - From Insights to Action: Package AI insights into bite-sized, high-impact battlecards that Sales and Product teams actually use. Competitive Intelligence shouldn't be a burden; it should be your unfair advantage. This session is specifically tailored for PMMs who are ready to stop playing catch-up and start leading the conversation using AI-driven tools.