Competitive intelligence is no longer just about tracking competitors, it plays a critical role in helping organizations anticipate change, interpret competitor intent, and make more confident strategic decisions. This panel brings together perspectives on how competitive intelligence can move beyond reporting to actively shaping business priorities. The discussion will explore how competitive intelligence leaders can elevate their role, influence decision-making, and ensure intelligence efforts stay tightly aligned to measurable business outcomes. Designed for both competitive intelligence practitioners and the leaders who depend on their insights, this session will offer a balanced view of how to make competitive intelligence a true strategic driver. Key Takeaways: - How competitive intelligence can help organizations anticipate change and better understand competitor intent - Ways competitive intelligence leaders can influence strategic priorities and decision-making - How to align intelligence efforts with measurable business outcomes and executive needs