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Jonah

Lopin

CEO and Founder

Crayon

Jonah Lopin is the CEO and Founder of Crayon, the leader in competitive enablement, which serves hundreds of enterprise clients, including ZoomInfo, Workday, and The Standard. Crayon was named a Leader by Gartner in 2026, and earned the #1 ranking in the PMA Pulse 3 years in a row. Prior to Crayon, Jonah was VP Customer Success at HubSpot from $0 to IPO. Earlier in his career, Jonah served as a consultant in the Strategy & Operations group at Deloitte, and worked at UNICEF in Beijing. Jonah graduated from Cornell with a degree in Physics, and later earned his MBA from MIT Sloan.

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10 June 2026 09:45 - 10:15

What the best compete programs do different

A year from now, the vast majority of successful enablement programs will be automated. We’re seeing a new class of customer that’s running compete differently and getting 10x more adoption than traditional, human-driven programs. What are these leading customers doing differently? How are they getting 10x results? And why can’t you just throw all your data in an LLM and hope for the best? Join us on June 2nd to talk about how the best compete programs are driving outside results with automation.