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June 05, 2025

Competitive Intelligence

Summit

Supplement your existing resource with the most effective CI tools to stay one step ahead of your competition and differentiate your product in crowded markets.

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About the
summit

Join this global community of CI pros to help you gain an edge over your key competitors.

Whether you're looking to start your CI program from scratch, scale for wider impact, or secure secure stakeholder buy-in, you're sure to find sessions to help you elevate the role of competitive intelligence in your organization.

Secure your free pass to access all the live sessions, speaker Q&As, and every session recording OnDemand post-event.

San Francisco
September 4 - 5, 2024

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Our Stats

12+

Speakers

800+

Attendees

8

Sessions

0

Cost to attend

Meet our

speakers...

Lanie
Schenkelberg
Vice President of Product Marketing
Inovalon
Michal
Sever
Vice President of Product Marketing
Nayax
Todd
Alsup
Vice President of Product Marketing
Demandbase
Gina
Dragulin
Vice President of Product Marketing
SoSafe
Marina
Cantabrana
Global Head of Product Marketing
Vizrt
Udit
Misra
Director of Growth & Product Marketing
SpotDraft
Nacho
Harriague
Director of Product Marketing
InvGate
Ani
Gottiparthy
Co-Founder & CEO
Hindsight
Cameron
Turnbow
Senior Director of Customer Success
Clozd
Tucker
Boren
Director of Market Intelligence
Khoros
Jon
White
Chief Product Officer
Crayon
Jeremy
Davis
Head of Product Marketing
Cloudshare
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Explore the

agenda

The event will kick off at 6 am PST | 9am ET | 2pm BST.

June 05
Agenda
Agenda
Agenda
09:00
June 05
Intelligence with integrity: Upholding ethical standards in CI
Lanie Schenkelberg, Vice President of Product Marketing, Inovalon
09:45
June 05
Using win-loss analysis to solve the data collection “headache”
Cameron Turnbow, Senior Director of Customer Success, Clozd
Tucker Boren, Director of Market Intelligence, Khoros
10:30
June 05
Pricing under pressure: Keeping a value-based strategy in a competitive market
Todd Alsup, Vice President of Product Marketing, Demandbase
11:15
June 05
The State of Competitive Intelligence 2025: Unveiling the top trends shaping the next era of compete
Jon White, Chief Product Officer, Crayon
12:00
June 05
Partnering with product to influence the roadmap with your CI insights
Udit Misra, Director of Growth & Product Marketing, SpotDraft
Gina Dragulin, Vice President of Product Marketing, SoSafe
Marina Cantabrana, Global Head of Product Marketing, Vizrt
13:00
June 05
Why Do You Win? Why Do You Lose? Competitive Insights in the Age of AI
Ani Gottiparthy, Co-Founder & CEO, Hindsight
13:45
June 05
How CI can Supercharge Sales Enablement
Jeremy Davis, Head of Product Marketing, Cloudshare
14:30
June 05
How to gain an unfair advantage with AI-driven competitive intelligence

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June 05, 2025

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What you'll get

out of the event

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Gain knowledge

Access real-world case studies, expert Q&As, and proven strategies to gain deeper insights and understand the competition.

Discover best practices

Learn how AI is transforming competitive intelligence, from streamlining workflows to analysing into your win/loss insights, and ensure you’re equipped for the future.

Scale your CI strategy

CI isn't a 'one size fits all' strategy. Learn to adapt and scale your CI program in a way that will help you accelerate your organization's growth.

June 05, 2025

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Become a Product Marketing Alliance Pro member and unlock 700+ hours of OnDemand content. That’s right, you’ll have access to our entire back catalogue of talks and presentations.

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FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PST | 9am ET | 2pm BST

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