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Sheila
Lahar
Vice President of Content marketing
Crayon
Sheila Lahar is the VP of Content Marketing at Crayon, a competitive enablement platform built for Product Marketing leaders, CI professionals, and Sales teams. At Crayon, Sheila produces content centered around CI best practices and thought leadership. Prior to Crayon Sheila built successful content marketing programs at B2B SaaS companies including Flatfile, Datto, and DataRobot.
05 June 2024 09:45 - 10:15
The State of Competitive Intelligence in 2024: Unveiling the Industry’s Top Trends
Originally published in 2018, the State of CI is the industry’s longest-running research report, offering a glimpse into how thousands of companies are running their compete programs. This session will dive into the top findings from this year’s report — we’re talking sales enablement best practices, market surprises, AI trends, and more. Join this session for a deep dive into five key areas from the 2024 report including:
- What CI and sales alignment looks like today
- How compete teams are measuring CI results
- CI budgets and headcount year over year
- The current ways CI leaders share intel across their organizations
- How teams are using AI for CI
Useful links
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Useful links