Sales teams need all the help they can get in any competitive market. Having competitive intelligence is the first step to empower your sales enablement. Like any tool, the impact depends on the right focus and collaboration. In this practical session, we’ll walk through how CI and sales enablement teams can work together to drive better outcomes. We’ll cover: - Where to start when building a CI program that supports sales - What types of info are most useful to track and share - How to collaborate effectively with sales enablement teams - The kinds of content and resources you can create with CI - What kind of impact you can expect and how to measure it.