Most CI and PMM teams operate in firefighting mode—stuck responding to requests, constrained by incomplete data, and reliant on reps to fill in the blanks. But what if you had full visibility into every deal—automatically? In this session, we’ll explore how AI is reshaping competitive intelligence by extracting insights from unstructured data, tagging competitors with precision, and generating ready-to-use content like battlecards and win-loss reports. You'll learn how modern CI teams are moving beyond triage to become strategic growth drivers—delivering clear, actionable insights to product, marketing, and leadership.