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Andrea
Morton Youmans
Director of Product Marketing
G2
Andrea Morton Youmans is a marketing professional with over 10 years of experience in the technology and medical device industries. She specializes in digital and traditional marketing, campaign execution, and event planning, with a strong track record of delivering measurable results. Throughout her career, Andrea has contributed to organizations such as AWS, AT&T, Premier Events Corp, Aqueduct Critical Care, and StixFresh USA, generating over $1 million in sales pipeline, leading multiple product launches, and managing high-profile events and campaigns. She is known for driving audience engagement, increasing brand visibility, and consistently exceeding performance goals.
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10 June 2026 14:15 - 14:45
Fireside chat | Competitive intelligence driven product roadmaps
What should you build next? How much should your competitors influence that decision? What are your competitors moving toward? Where is the product roadmap headed? These questions can't just be answered by one department. In this fireside chat, hear directly from both competitive intelligence and Product leaders as they unpack how competitive intelligence can shape smarter, more winning product roadmaps. From identifying gaps and opportunities to avoiding reactive feature-building, this session explores how the right insights, shared at the right time, can influence what gets built and why. Expect an honest, behind-the-scenes look at how collaboration between competitive intelligence and Product turns competitive signals into products that truly win. In this session, you’ll learn how to: - Translate competitive signals into clear product decisions and roadmap priorities - Align competitive intelligence and Product teams to proactively identify opportunities—not just react to competitors - Use competitive insight to build differentiated products that win in the market