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Margaux
Novak
Director of Product Marketing
Tapcart
Margaux Novak spent the last twelve years working with top B2B SaaS companies like Virgin, Globalization Partners, and Recharge on their marketing and product marketing launch strategy and execution.
As a seasoned PMM team leader, Margaux fosters cross-functional collaboration, builds effective teams, and spearheads enterprise GTM product launches across Fintech, eCommerce, and Healthcare technology industries.
Margaux holds a Master's Degree from Dartmouth College and two Bachelor of Arts Degrees from North Carolina State University. Outside of work, Margaux runs her own landscape photography company.
05 June 2024 11:15 - 11:45
Effective Competitive Intelligence is a Relay Race
How do successful companies differentiate themselves from the competition, stay informed about trends, and pivot with market changes? They harness the collective strength of their organization through cross-functional competitive intelligence (CI) — a group sport where each teammate plays a crucial role. In this session, we'll explore this well established strategy that fosters a culture of collaborative CI and provide actionable takeaways like:
Implementing a cross-departmental communication framework to capture diverse market insights
Establishing a centralized intelligence repository to enhance decision-making
Utilizing CI to empower every team member with the context needed to outmaneuver competitors
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Useful links