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Jeremy
Grant
Head of Product Marketing
LendingTree
Jeremy has worked across several industries in brand and product marketing, focusing on bringing impactful products and beautiful marketing campaigns to consumers. He currently serves as the Head of Product Marketing at LendingTree, leading the go-to-market and competitive intelligence strategy for a suite of products.
Being new to parenthood himself, Jeremy is inspired daily by his daughter to help other parents get a better handle on their finances through his personal finance blog, Knocked-up Money. Dubbed “The Dollar Dad” by Hope of Winston-Salem, he’s helping their cause in fighting food insecurity for children in North Carolina.
In his (limited) free time, you’ll catch Jeremy trying to grow all sorts of flowers, trees, and fruit in his garden.
05 June 2024 13:45 - 14:30
Panel - Integrating CI into your PMM role
In a world where product marketers wear tons of different hats, it can be hard to understand where competitive intelligence fits in, and how can you ensure a successful strategy while balancing everything else? Spoiler alert: "80 is the new 100" is definitely a thing.
In this session, we will dissect the concept of competitive intelligence and its pivotal role within product marketing. We'll explore how the paradigm of success in product marketing has shifted from achieving perfection (100) to embracing agility and adaptability (80). In today's fast-paced environment, being 80% right and 100% ready is the new standard for success. We'll discuss how competitive intelligence empowers marketers to make informed decisions swiftly, enabling them to navigate uncertainties and capitalize on emerging trends with confidence.
Whether you're a seasoned marketing professional or just embarking on your journey, this panel promises to deliver actionable insights and practical strategies to elevate your product marketing efforts.
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