In this fireside chat, experts from the B2C & B2B realm will explore actionable strategies to leverage CI effectively, ensuring alignment with broader business objectives. Key topics include: - Strategic Alignment: Aligning CI efforts with product roadmap and market positioning to inform product development and enhance competitiveness. - Continuous Monitoring: Implementing robust monitoring systems to track competitor movements, market shifts, and consumer trends, enabling agile adaptation of product strategies. - Cross-functional Collaboration: Fostering collaboration between CI teams, product managers, and other stakeholders to synthesize intelligence into actionable insights, driving informed decision-making across the organization.