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David
Talaga
Director of Product Marketing
Dataiku
David Talaga is the Product Marketing Director at Dataiku, a leader in Data and AI. With a background in Enterprise Marketing, he's held key roles in global Data & AI companies, focusing on strategy, positioning, and competitive intelligence. Throughout his career, David has authored numerous blogs, whitepapers, and reports which required a detailed understanding of the AI ecosystem and positioning vis-à-vis competitors. At Dataiku, his focus remains on showcasing the value of Governance and Operationalization for scalable enterprise adoption.
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05 June 2024 13:45 - 14:30
Panel - Integrating CI into your PMM role
In a world where product marketers wear tons of different hats, it can be hard to understand where competitive intelligence fits in, and how can you ensure a successful strategy while balancing everything else? Spoiler alert: "80 is the new 100" is definitely a thing. In this session, we will dissect the concept of competitive intelligence and its pivotal role within product marketing. We'll explore how the paradigm of success in product marketing has shifted from achieving perfection (100) to embracing agility and adaptability (80). In today's fast-paced environment, being 80% right and 100% ready is the new standard for success. We'll discuss how competitive intelligence empowers marketers to make informed decisions swiftly, enabling them to navigate uncertainties and capitalize on emerging trends with confidence. Whether you're a seasoned marketing professional or just embarking on your journey, this panel promises to deliver actionable insights and practical strategies to elevate your product marketing efforts.

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