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Alejandro
Marin Vidal
Director of Market Insights & Competitive Intelligence
Activision

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05 June 2024 15:45 - 16:15
Fireside chat - How to integrate CI seamlessly into your product strategy
In this fireside chat, experts from the B2C & B2B realm will explore actionable strategies to leverage CI effectively, ensuring alignment with broader business objectives. Key topics include: - Strategic Alignment: Aligning CI efforts with product roadmap and market positioning to inform product development and enhance competitiveness. - Continuous Monitoring: Implementing robust monitoring systems to track competitor movements, market shifts, and consumer trends, enabling agile adaptation of product strategies. - Cross-functional Collaboration: Fostering collaboration between CI teams, product managers, and other stakeholders to synthesize intelligence into actionable insights, driving informed decision-making across the organization.


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