Partner with us

Get your ticket

October 23, 2025

Win/Loss

Summit

Leverage win/loss analysis to close the loop, enable your teams and drive true strategic alignment at scale.

In partnership with

Download brochure

Get your ticket

Event starts in:
17

days

2

hours

3

minutes

30

until the summit starts

About the
summit

Join this global community of win/loss pros to help you gain an edge over your key competitors.

Whether you're looking to start your program from scratch, scaling for wider impact, or secure stakeholder buy-in, you're sure to find sessions to help you elevate the role of win/loss in your organization.

Secure your free pass to access all the live sessions, speaker Q&As, and every session recording OnDemand post-event.

San Francisco
September 4 - 5, 2024

Sign up

Our Stats

12+

Speakers

800+

Attendees

8

Sessions

0

Cost to attend

Meet our

speakers...

Milena
Babayev
Global Director, Product Marketing
Mastercard
Mindy
Regnell
Head of Market Intelligence
Klaviyo
Cana
Grigorjev
Senior Manager, B2B Product Marketing
Visa
Christopher
Villegas-Cho
Senior Product Marketing Manager
Opentable
Fatima
Khalilova
Product Marketing
Mastercard
Josh
Diner
Head of Product Marketing
Workvivo by Zoom
Aditya
Modi
Technology Partnerships & Analyst Relations
eclerx
Fiona
Finn
Director of Product Marketing
Jane App
Ashley
Hendrickson
Program Manager
Clozd
Tali
Soroker
Market Intelligence Manager
HiBob
Caleb
Cannon
Director of Product Marketing
ESO
Barbara
Mard
Product Marketing, Data Analytics & Competitive Intelligence
Avetta
Emma
Martin
Senior Director of Product Marketing
Bluecore
Call to action
Your text goes here. Insert your content, thoughts, or information in this space.

Register

Apply to be a speaker

Don't just take
our word for it

Button
Button

Explore the

agenda

The event will kick off at 6 am PT | 9am ET | 2pm BST. All agenda times are listed in ET.

October 23
Agenda
Agenda
Agenda
09:00
October 23
When win/loss fails: Misinterpreting data and its costly consequences
Mindy Regnell, Head of Market Intelligence, Klaviyo
09:45
October 23
The win/loss loop: Connecting product, sales, marketing, and CS with one feedback engine
Fiona Finn, Director of Product Marketing, Jane App
10:30
October 23
From insights to action: How HiBob uses win-loss insights to equip different departments for success
Ashley Hendrickson, Program Manager, Clozd
Tali Soroker, Market Intelligence Manager, HiBob
11:15
October 23
Panel - From messaging to momentum: Using win/loss to refine your go-to-market strategy
Fatima Khalilova, Product Marketing, Mastercard
Christopher Villegas-Cho, Senior Product Marketing Manager, Opentable
Caleb Cannon, Director of Product Marketing, ESO
Barbara Mard, Product Marketing, Data Analytics & Competitive Intelligence, Avetta
Emma Martin, Senior Director of Product Marketing, Bluecore
12:15
October 23
Find the spark to ignite your win/loss program
13:00
October 23
Beyond the interview: Scaling win-loss for PMMs
Milena Babayev, Global Director, Product Marketing, Mastercard
13:45
October 23
Launch & learn: Using win/loss to nail your next product rollout
Cana Grigorjev, Senior Manager, B2B Product Marketing, Visa
14:30
October 23
Bootstrapping win/loss: How to get actionable insights without a big budget
Josh Diner, Head of Product Marketing, Workvivo by Zoom

Our

partners   

Summit partners

our

Partners          

Community partners

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.

Become a partner

Find out more

October 23, 2025

Want to

partner?

Interested in positioning your brand in front of 800+ win/loss leaders from across the globe?

Win/Loss Summit aims to connect professionals with a passion for the practice from around the world with key solution providers paving the way for more innovative and effective win/loss analysis.

There are lots of ways we can work together, drop us a note, or check out our media guide.

Sponsor

Get in touch

Discover partnership packages

Why you need

to join the summit

Your text goes here. Insert your content, thoughts, or information in this space.

Get your free ticket

Button

What you'll get

out of the event

Your text goes here. Insert your content, thoughts, or information in this space.

Gain knowledge

Access real-world case studies, expert Q&As, and proven strategies to gain deeper insights and understand the competition.

Discover best practices

Learn how AI is transforming competitive intelligence, from streamlining workflows to analysing into your win/loss insights, and ensure you’re equipped for the future.

Scale your win/loss strategy

win/loss isn't a 'one size fits all' strategy. Learn to adapt and scale your program in a way that will help you accelerate your organization's growth.

October 23, 2025

Watch every summit

OnDemand

Become a Product Marketing Alliance Pro member and unlock 700+ hours of OnDemand content. That’s right, you’ll have access to our entire back catalogue of talks and presentations.

  • Dive in to our enormous content library featuring the best speakers from around the world

  • Discover the content you need as you need it - just in time learning at your fingertips

  • Catch up anywhere, anytime, and never miss a summit again

Sponsor

Subscribe to Pro

Download media guide

FAQS

Will sessions be recorded?

All sessions will be recorded and available to watch OnDemand after the event for all attendees, subject to speaker approval. You'll be emailed a link to access the recordings the day after the live event.


How do I join live sessions?

You'll see your unique joining link in all emails received prior to the event. Simply follow the link in any email to access the event.

What time will the live sessions begin?


The event will kick off at 6 am PT | 9am ET | 2pm BST

Button
Button

Discover our
in-person events

See all events

Oct 14, 2025
Product Marketing Summit
Berlin

RSVP →

Oct 29 & 30, 2025
Product Marketing Summit Boston
Boston

RSVP →

Oct 29, 2025
Product Marketing Summit
Sydney

RSVP →

Nov 12 & 13, 2025
Product Marketing Summit Toronto

RSVP →

Nov 19 & 20, 2025
Product Marketing Summit Chicago
Chicago

RSVP →

Dec 03 & 04, 2025
Product Marketing Summit London
London

RSVP →

Join the
conversation

Join 100,000+ passionate PMM enthusiasts across the globe to exchange ideas, attend local meet-ups, get answers to your questions, and find new job opportunities.

Join the community.

Useful links

Contact us

Privacy

made with Acara

Join the conversation