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October 23, 2024

October 23 | VIRTUAL EVENT

Win/Loss Summit

Elevate your win-rate with expert insights and understand why you really win.

Join this global community of win/loss leaders to help you gain an edge over your key competitors.

Secure your free pass to access all the sessions, unrivaled learning, and rare networking opportunities.

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The Alliance Virtual Summits

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Maintain a competitive edge in an an ever-changing marketing landscape

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Stay ahead of the curve in an ever-evolving marketing landscape

Meet the speakers

Aphrodite
Brinsmead
Former Director of Product Marketing
Duro
Karen
McKeown
Director of Product Marketing
Skillsoft
Danielle
Delahunty-James
Head of Product Marketing
Paddle
Penny
Moran
Director of Competitive Intelligence - Product Marketing
Billtrust
Chirag
Madhrani
Director of Product Marketing
Zafin
Martina
Havrlent
Director of Product & Customer Marketing
EVBox
Ryan
Cuellar
Chief Delivery Officer
Corporate Visions
Andrew
Peterson
Founder & Co-CEO
Clozd
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Agenda

All times are shown in ET.

Main stage
October 23
23rd October
October 23
09:00
Main stage
How NOT to do win/loss analysis - Common mistakes and how to avoid them
Martina Havrlent, Director of Product & Customer Marketing, EVBox
09:45
Main stage
Why Win/Loss interviews Are indispensable for founding product marketers
Aphrodite Brinsmead, Former Director of Product Marketing, Duro
10:30
Main stage
A deep dive into strategic win-loss analysis
Andrew Peterson, Founder & Co-CEO, Clozd
11:15
Main stage
Your playbook for using win/loss analysis across a multi-product portfolio
Danielle Delahunty-James, Head of Product Marketing, Paddle
12:00
Main stage
Navigating the river delta: Aligning GTM to your buyer’s decisions
Ryan Cuellar, Chief Delivery Officer, Corporate Visions
Bridgette Roberts, Marketing & Research Insights Manager, Highspot
Mackenzie Dixon, Revenue Enablement Associate, Highspot
12:45
Main stage
Tips for Building an Actionable Win/Loss Program
Penny Moran, Director of Competitive Intelligence - Product Marketing, Billtrust
13:30
Main stage
How to harness win/loss to tweak your product positioning
Chirag Madhrani, Director of Product Marketing, Zafin
14:15
Main stage
How to navigate inheriting a win/loss program
Karen McKeown, Director of Product Marketing, Skillsoft
Insights

1000+

Attendees

8

Sessions

15

Speakers

0

Cost to attend

Want to partner?

Interested in positioning your brand in front of 1000+ win/loss leaders from across the globe?

Win/Loss Summit aims to connect professionals with a passion for win/loss from around the world with key solution providers paving the way for more innovative and effective practice of win/loss analysis.

There are lots of ways we can work together, drop us a note, or check out our media guide.

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Join us in person

Connect with your peers IRL in 2024

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Don't just take our word for it

Win/Loss Summit was tremendously valuable and armed me with a ton of strategies, best practices. Every one of the speakers was knowledgeable and generous with their expertise - Overall I highly recommend this event!

Brantley Saunders

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FAQs

Who is Win/Loss Summit for?

Win/Loss Summit is for all professionals looking to bolster their own win/loss program, whether they're just building one out, looking to scale, or seeking advice from trusted third-party solution providers.

Will sessions be recorded?

All speaker sessions will be recorded and available to watch OnDemand after the event for all attendees.

How do I join live sessions?

Once you have registered, you will receive a unique joining link. Simply follow the link in your email to access the event.

What timezone will the live sessions be in?

The event will kick off at 6 am PDT | 9am EDT | 2pm BST

Join the conversation

Ready to connect with win/loss pros and top-level executives all over the world? 

Which companies will be at the event?

Any company that likes to win. We joke. But you’ll hear from competitive enablement practioners and leaders at companies like Lacework, Hubspot, ServiceTitan, Palo Alto Networks and more plus, network with attendees from hundreds more organizations.

What timezone will the live sessions be in?

Live events will kick off each day at 9:00 am PST / 12:00 pm EST / 5:00 pm UK. Sessions will wrap up by 12:00 pm PST / 3:00 pm EST / 8:00 pm UK.

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