Spencer Hong is a seasoned Competitive Intelligence leader focused on translating market dynamics into actionable go-to-market strategies. With over 7 years of experience in high-growth B2B SaaS environments, Spencer specializes in building robust feedback mechanisms, like the internal win-loss program, that tightly align Sales, PMM, and Product objectives. Currently, Spencer spearheads Win/Loss strategy at Snowflake, driving significant improvements in competitive positioning and sales enablement efficiency.