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Liz

Tassey

Chief Marketing Officer

Retool

Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration, and getting it done amidst complexity. She has 20+ years of experience in technology marketing, ranging from large-scale enterprises like Microsoft to high-growth IPO companies like Qualtrics to innovative startups like BlueOcean AI and Highspot. Liz's experience spans IT pro, developer, business decision-maker and consumer audiences, brand building, product marketing, loyalty marketing, and management. Prior to entering the tech world, she was a risk analysis consultant for Deloitte & Touche and a research analyst for the US Department of Justice. My personal philosophy is: Take on life's challenges and joys with learning, laughter, passion, and no regrets.

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12 November 2026 15:00 - 15:45

Panel | Findings to action: How sales and product actually use what you learn

Your win/loss program produces a beautiful report. Then what? Too often, the insight stops at the deck and never reaches the people who could act on it, the AE who needed a different objection handle, or the PM who needed to hear "too expensive" three more times before believing it. This panel brings together practitioners from sales, product, and enablement to talk honestly about where findings actually go once they leave the research team's hands, and where they get stuck. Expect real examples of insight that changed a roadmap or a pitch, and equally real examples of good research that quietly died in a shared drive.