Win/loss insight is only valuable if it reaches the people who can act on it. But the teams who need it most often aren't just sales and product. Pricing, legal and PMM all have decisions shaped by what buyers are saying, and most programs never get findings in front of them. This session goes inside a program built to close that gap, sharing how win/loss results are brought together with voice of customer feedback and conversation intelligence to create a single, trusted view of the buyer, and how that view directly shapes the product backlog. In this session: • Internalise win/loss insight across sales, product, PMM, pricing, and legal teams. • Align win/loss, VoC, and call data to reinforce findings rather than compete. • Get customer evidence onto the product backlog and keep it there. Because a report that sits in a deck changes nothing. A roadmap shaped by your buyers changes everything.