Ryan Sorley is the VP of Win-Loss and Co-founder of Klue, author of Blindspots: The Ultimate Guide to Building a Better Win-Loss Program, and a leading authority on win, loss, and churn research programs. Ryan and his team design, build, and run third-party win-loss programs for progressive B2B tech and manufacturing companies, enabling them to make smarter go-to-market decisions and stay ahead of the competition. Prior to joining Klue, Ryan spent over fifteen years at leading research firms like Gartner, AMR Research, and Forrester. In 2014, Ryan founded win-loss research firm DoubleCheck Research, which was later acquired by Klue. He hosts the Blindspots Podcast from his home outside of Boston, where he lives with his family and not-so-mini bernedoodle, Meeko.