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Ryan
Lambert
Program Manager
Clozd
Ryan Lambert is a Program Manager at Clozd, where he oversees the successful execution of win-loss and other qualitative research programs for leading B2B companies. He has conducted hundreds of in-depth buyer interviews and managed programs for clients such as HiBob, G2, and StackAdapt. Ryan specializes in transforming qualitative buyer feedback into actionable insights that help organizations improve their go-to-market effectiveness.
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23 October 2025 10:30 - 11:00
From insights to action: Using win-loss insights to equip different departments for success
Win-loss analysis is so much more than a reporting tool—it’s a catalyst for smarter decisions across their entire business. By moving beyond surface-level sales data, Tali and their team have been able to uncover the real drivers behind deal outcomes and deliver tailored insights to their executive, sales, and customer success teams, helping them turn raw buyer feedback into actionable intelligence.