Most companies view their Product Marketing Managers (PMMs) as doing little more than making presentation slides look pretty. In reality? They're the architects of revenue growth, enabling go-to-market strategies that connect directly to buyers' deepest needs and motivations. In this session, Ryan Cuellar VP of Strategic Accounts at Corporate Visions, will showcase how PMMs can position themselves as a trusted strategic force - all through using concrete buyer evidence and science-backed insights from win-loss analysis. Following a Crawl-Walk-Run approach, you'll learn to: - Stop yelling into the void and create value with the very first buyer interview - Get product, marketing, and sales teams to seek out your insights - Position yourself as a trusted strategic partner