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Jenny
Fong
Vice President of Product Marketing
Apptio, an IBM Company
Jenny Fong is the VP of Product Marketing at Apptio, an IBM company. She has 16 years of experience in product marketing and has led product marketing teams at VMware, Docker, and Diamanti prior to Apptio. Jenny enjoys live sports and live music, and has traveled to many cities and states to watch her favorite band perform.
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27 March 2024 14:30 - 15:00
The agile winner: Building a program that will scale with your org
As your organization grows, your win/loss program must adapt to remain effective. This keynote focuses on building an agile win/loss program designed for scalability. We'll explore strategies for structuring your program to accommodate increasing data volume, evolving business needs, and expanding stakeholder engagement. Learn how to implement flexible processes, leverage technology for automation, and foster a culture of continuous improvement to ensure your program remains relevant and impactful as your organization scales. This session provides a roadmap for building a win/loss engine that can keep pace with your growth trajectory. Key learnings: - Design a win/loss program with scalability in mind, anticipating future growth and changing needs. - Implement flexible processes and leverage technology to automate data collection and analysis as volume increases. - Foster a culture of continuous improvement to ensure your win/loss program remains relevant and impactful as your organization scales.

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