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Yvonne

Anders

Senior Director, GTM Enablement

Limble

Yvonne Anders is the Senior Director, GTM Enablement at Limble, where she leads a global team focused on driving revenue outcomes through strategic, AI-powered enablement. As a passionate and energetic leader, Yvonne has extensive experience in transformational change management, global onboarding, and the implementation of complex sales methodologies like MEDDIC and Business Value Selling. Yvonne is at the forefront of integrating Generative AI into the daily workflows of GTM teams. She has successfully developed and deployed practical, AI-powered playbooks—including the "PSVEA" (Problem, Solution, Value, Empowerment, Action) framework—to scale her own team's productivity and impact. Her sessions move beyond the hype to provide actionable blueprints that equip both sellers and enablement professionals with the AI-driven tools needed to measurably improve pipeline velocity, win rates, and overall sales success.

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10 June 2026 15:45 - 16:15

Activating competitive intelligence across the business and equipping teams to win

Competitive intelligence only creates value when it’s used, not just by a central team, but across the business. This session focuses on how to activate CI where it matters most: in the hands of sales, product, marketing, and leadership teams making daily decisions. We’ll explore practical ways to embed competitive intelligence into workflows, tailor insights to different audiences, and equip teams with the tools and confidence to act. From battlecards that actually get used to enablement programs that stick, you’ll learn how to turn competitive intelligence into a shared capability, not a siloed responsibility. If your goal is to move from insight generation to real competitive wins, this session will show you how to operationalize competitive intelligence and drive adoption at scale. Key Takeaways: - How to embed competitive intelligence into day-to-day workflows across teams - Ways to tailor and deliver insights for maximum adoption and impact - Approaches to enable teams to confidently use competitive intelligence to win in-market