Shuchi Sarkar is a globally recognized marketing leader and transformation expert, known for modernizing legacy brands and driving growth through customer-centric, data-driven strategies. As Chief Marketing Officer at AAA Club Alliance, she is leading the reinvention of a 125-year- old iconic brand—making it relevant for the next generation while accelerating growth across membership, insurance, financial services, travel, and automotive businesses. Shuchi brings a unique blend of B2B and B2C expertise shaped by leadership roles at some of the world’s most influential organizations. She previously served as CMO of LTIMindtree and held global marketing leadership roles at Amazon Web Services, where she helped enterprises and startups accelerate their cloud journeys while advancing modern marketing practices rooted in customer insights, digital engagement, and AI. Earlier, at HP, she led global marketing for its multi-billion-dollar Graphics business, driving transformation that delivered market share growth and award-winning campaigns, including Cannes Lions recognition. Beyond large enterprises, Shuchi has also built and scaled ventures as CMO of biotech startup Creo Inc. and founder of a direct-to-consumer brand—bringing an entrepreneurial lens to innovation and growth. She has received multiple industry honors including Effies, Cannes Lions, and WIM Digital Marketer of the Year.