16 April 2025 11:15 - 11:45
The state of competitive intelligence: Unveiling the industry’s top trends and what you need to know about the future of CI
Originally published in 2018, the State of CI is the industry’s longest-running research report, offering a glimpse into how thousands of companies are running their compete programs. This session will dive into the top findings from this year’s report — we’re talking sales enablement best practices, market surprises, AI trends, and more. Join this session for a deep dive into five key areas including:
- What CI and sales alignment looks like today
- How compete teams are measuring CI results
- CI budgets and headcount year over year
- The current ways CI leaders share intel across their organizations
- How teams are using AI for CI