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Madeleine
Wise
Head of GTM Enablement Global Programs, LinkedIn Talent Solutions
LinkedIn
Madeleine is an accomplished go-to-market enablement leader with extensive experience shaping global programs across sales and talent solutions. Currently Director of GTM Enablement Global Programs at LinkedIn, she has led strategic initiatives that upskill teams, drive field readiness, and align enablement to business priorities at scale. Throughout her tenure at LinkedIn, she has held key leadership roles, including Head of GTM Enablement for North America and Global Programs, where she partnered cross-functionally to deliver impact through skill development, coaching frameworks, product launch readiness, and enablement operations. Prior to LinkedIn, Madeleine led commercial enablement at Flexera, where she supported the CRO in executing a new go-to-market strategy - building sales messaging, rolling out methodology and coaching programs, and designing onboarding experiences for new hires. With a background in building high-performing programs and teams, Madeleine is passionate about creating scalable enablement that drives productivity, clarity, and confidence across the revenue organisation.
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10 June 2026 15:45 - 16:15
Activating competitive intelligence across the business and equipping teams to win
Competitive intelligence only creates value when it’s used, not just by a central team, but across the business. This session focuses on how to activate CI where it matters most: in the hands of sales, product, marketing, and leadership teams making daily decisions. We’ll explore practical ways to embed competitive intelligence into workflows, tailor insights to different audiences, and equip teams with the tools and confidence to act. From battlecards that actually get used to enablement programs that stick, you’ll learn how to turn competitive intelligence into a shared capability, not a siloed responsibility. If your goal is to move from insight generation to real competitive wins, this session will show you how to operationalize competitive intelligence and drive adoption at scale. Key Takeaways: - How to embed competitive intelligence into day-to-day workflows across teams - Ways to tailor and deliver insights for maximum adoption and impact - Approaches to enable teams to confidently use competitive intelligence to win in-market