In the pursuit of critical competitive insights, it's imperative to operate within ethical boundaries. This keynote addresses the crucial topic of ethical competitive intelligence, moving beyond mere legal compliance to explore the principles and best practices that define responsible intelligence gathering and analysis. We will examine the potential pitfalls and gray areas in CI activities and provide a framework for establishing a strong ethical foundation for your intelligence program. Learn how to equip your team with the awareness, guidelines, and decision-making processes necessary to conduct effective CI with integrity and maintain your organization's reputation and trust. Key Learnings: - Understand the key ethical considerations and potential pitfalls involved in various competitive intelligence activities and data collection methods. - Learn practical strategies and frameworks for establishing clear ethical guidelines and training for your CI team and wider organization. - Gain insights into building a culture of ethical conduct within your CI function, fostering responsible decision-making and protecting your organization from reputational and legal risks.