It’s easy to chase what others are doing. It’s much harder to decide what’s actually worth building. In this fireside chat, Product and competitive intelligence leaders share how they turn competitive signals into clear, confident roadmap decisions without falling into reactive feature-building. You’ll get a behind-the-scenes look at how the best teams spot real opportunities, avoid costly distractions, and decide what gets built (and what doesn’t). In this session, you’ll learn how to: - Turn competitor moves into clear product decisions - Spot opportunities early, instead of reacting too late - Build products that stand out, not blend in