Competitive intelligence professionals face an unprecedented volume of data and the constant need for deeper, faster insights. This keynote explores how artificial intelligence (ai) is no longer a futuristic concept but a critical tool for achieving a significant competitive advantage. We will delve into practical applications of AI in CI, demonstrating its power to transform data collection, analysis, and strategic decision-making, ultimately reshaping how organizations understand and outmaneuver their competition in the 21st century. Key learnings: - Understand the tangible benefits of integrating ai tools into your ci processes to enhance efficiency and accuracy. - Identify key areas within the ci lifecycle where ai can provide the most significant impact, from automated data scraping to predictive analytics. - Gain insights into building a future-ready ci function that effectively leverages ai to gain a sustainable competitive edge.