Developing a high-impact Competitive Intelligence program isn't a one-size-fits-all endeavor. Its optimal form is intrinsically linked to the maturity of your organization. This keynote will explore how to strategically align your CI capabilities with your company's evolving stages, from nascent awareness to sophisticated integration. We will move beyond basic principles to examine how organizational maturity in areas like strategic planning, decision-making, and competitive awareness dictates the scope, focus, and sophistication of your CI function. This session will provide an actionable framework for assessing your organization's CI maturity and tailoring your program for maximum relevance and impact at each stage of growth. Key Learnings: - Understand how different levels of organizational maturity necessitate distinct CI program structures and priorities. - Learn to assess your organization's current CI maturity level and identify key indicators for program evolution. - Gain a practical framework for mapping CI activities, resource allocation, and stakeholder engagement to your organization's specific maturity stage, ensuring optimal value and alignment.