Competitive intelligence generates valuable insights into market trends, competitor strategies, and customer needs. However, the true power of CI is realized when these insights effectively shape product development and strategic direction. This keynote explores how CI professionals can forge strong partnerships with product teams to proactively influence the product roadmap. Learn practical strategies for communicating CI findings in a compelling way, aligning insights with product priorities, and establishing a collaborative framework that ensures market intelligence directly informs the creation of winning products. Key learnings: - Understand how to identify and prioritize CI insights that are most relevant and impactful for product development decisions. - Learn effective communication techniques to present CI findings to product teams in a clear, concise, and actionable manner, tailored to their needs and priorities. - Gain strategies for establishing a collaborative workflow between CI and product teams to ensure continuous feedback loops and the proactive integration of market intelligence into the product roadmap.