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Andrea
Morton Youmans
Director of Product Marketing
G2
Andrea Morton Youmans is a marketing professional with over 10 years of experience in the technology and medical device industries. She specializes in digital and traditional marketing, campaign execution, and event planning, with a strong track record of delivering measurable results. Throughout her career, Andrea has contributed to organizations such as AWS, AT&T, Premier Events Corp, Aqueduct Critical Care, and StixFresh USA, generating over $1 million in sales pipeline, leading multiple product launches, and managing high-profile events and campaigns. She is known for driving audience engagement, increasing brand visibility, and consistently exceeding performance goals.
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10 June 2026 13:45 - 14:30
Fireside chat | Competitive intelligence driven product roadmaps
It’s easy to chase what others are doing. It’s much harder to decide what’s actually worth building. In this fireside chat, Product and competitive intelligence leaders share how they turn competitive signals into clear, confident roadmap decisions without falling into reactive feature-building. You’ll get a behind-the-scenes look at how the best teams spot real opportunities, avoid costly distractions, and decide what gets built (and what doesn’t). In this session, you’ll learn how to: - Turn competitor moves into clear product decisions - Spot opportunities early, instead of reacting too late - Build products that stand out, not blend in